"and a little of that human touch" (springsteen lyrics)

It’s 2015.  We’re in the future of the movies of (some of) our youths, as in Back to the Future was set in 2015. Blade Runner's date is rounding the corner. So while we collectively look to see what fiction imagined, we find ourselves living some innovations that weren’t imagined, or perhaps were not imagined the way they manifested. We do not have driverless cars, but cars that park themselves are here, and Unattended Train Operation (driverless) transit is already in use. 

So while technology continues forward, often the most sophisticated algorithm in the world still doesn’t quite get it.  While I’m always awed that the PC Plus program has a pretty good idea when I need more popcorn, a product I don’t consume on a cyclical basis, there are times when a little decorum and humanity is needed.

The recent episode with Uber comes to mind. In the middle of a rash hostage taking in Australia, Uber’s booking system noticed an unexpected uptake in cab usage – you know from people running for their lives – and the system’s usage metrics kicked in and started upping the cab fees. An innocent enough reaction given circumstances that fall within normal range, but, clearly, in this case a place where a touch of good old human metrics would ‘get it’. Similarly, but quite so crudely, this year’s Facebook ‘year in review’ feature took posts with the most “Likes” and used those posts to create a snapshot of a person’s year. The part the coders failed to get was the sometimes, in a method of support, people - myself included -  will Like a post that isn’t necessarily positive, but in a show of support, say when a goal isn’t reached, or a loved one passes on. 

I consider myself an amateur enthusiast of analytics and the part that I find the most interesting is the story part of the analysis, but in both telling and creating stories, options have to be considered. We all know computer code doesn’t do so well with grey concepts. And truthfully, it’s almost impossible to consider all angles, a human fault, but consideration to how people act and use features should be part of the story here. The Uber example was almost impossible to predict; the idea was the increase cab fees during peak demand times, like the end of Saturday night, or after a major sporting event, or even more vindictively during a transit shutdown or major storm. A concept, not loved, but understood by anyone who tried to rent a car over a holiday or book a hotel room for a major event. But the Facebook situation isn’t that far of a reach, and yes the post is editable, but the articles I found mentioned instances where a loved one who had passed away, was featured in this auto generated post, and understandably was startling to those users.

Most of these systems are pretty ubiquitous. Like the popcorn, or the Amazon recommendations, or that fact that certain government bodies that might be watching my consumption habits in order to be keyed in to my potentially devious plots… unfortunately what they found out is that I buy a lot of makeup and eat a decent amount of pizza. Revelatory, I know!

I had a tersely written, complain-y description of the automated job search filters currently in use. Needless to say, since I’m actively looking for work, perhaps, a bit of human review might make the entire process just a little more fruitful, for both parties.

Similarly trying to track down an answer to a question on a government form used to be a tedious task of being puzzled, reading complicated language on a website and sometimes in a fit of exasperation, calling to listen to options on an automated phone system. Although my last few interactions with government were very human indeed, I was assigned a person who handled my case, answered my questions, and who I talked to each time I needed information. And believe me when I say, it’s rather unsettling to get straightforward, logical answers from your government.

As we mature into this technology - and we all use it. Algorithms suggest what we might like on shopping sites, on movie sites, when browsing for the next thing to read perhaps we, the royal we, will get better at considering situations that may not fit the norm, and require intervention. However when thinking in evolutionary terms, we humans may be the weak link, but I think we’re still best equipped; after all our gray matter considers all the colours.

is it gonna go my way?

It doesn't take much effort to find a bad opinion of any company online.  There's always someone willing to dish about their negative experience in a public format.  Yelp seems to be a good place for these types of reviews.  And as I’ve said in the past, those opinions are worth looking at but also worth the consideration that one bad review does not a bad company make. 

(And we all know that people won't/don't/can't be bothered to give good reviews), so.

Having said that, and in the same breathe, it's pretty safe to say that as a company you can probably do 'OK' when servicing the bulk of the public, but it takes some special talent to blow it when it comes to people who are marginalized by special needs.  And I will come back to this point.  I promise.

But first let's talk about a growing trend in the lack of car ownership, in which we also need to talk about intercity mass transit - and when I say talk, but I mean bemoan the lack of decent options.  You can rent a car, or do car share, but that can be pricey and if you're heading out of town to stay with a friend you have to deal with parking.  Also forget getting either a car or a deal during the holidays, my experience is that the 'deal' is you get the pay extra for those dates.  You can use some sort of mass transit, such as VIA; which is expensive and have a laughable schedule unless you are going to Montreal or Toronto; GO, which is great during the week but forget the weekends; and lastly Greyhound (and I'm going to lump other bus lines in here) the final bastion of low cost mass transit and they know it.

Here's the deal.  Greyhound is as non-customer centric as you can get.  They're in the business of selling you a ticket and running a bus from point A to B.  It's up to you to figure out how to buy the ticket, how to get on the correct bus, make certain your luggage and you get on and off the bus and if there's an issue, you're just going to have to suck it up.  Having said that it costs me about $20 to go back and forth to Kitchener on a given weekend and generally, the price is the same no matter what - assuming you buy it ahead of time and pay a little extra for the convenience of printing your own ticket.

We've all seen the news.  Megabus (who is not Greyhound) runs into bridge, into another bridge, starts on fire. Mentally unstable man (on Greyhound) had a psychotic break and it's really, really bad. But the article that caught my eye was the one about a girl, confined to a wheelchair, essentially dumped in a snow bank on a cold day, for no reason that made sense, and in response, Greyhound states "We pride ourselves on stellar customer service and a stellar travel experience."

As a long time customer of Greyhound's my only response to that is 'whathPHFFF".  And I’m not just talking about this particular individual, who really got the short end of the stick on this one.  I’m talking in general. See and then after they decided that maybe they could do better than ‘stellar’.

I'll soften this rant a little by stating that, for the most part, I’ve never taken issue with the drivers' themselves.  I use this service on average about 10 times a year and have for the bulk of my adult life, so I’m eventually gonna run into a dufas or two.  But as a company the service is laughable.

During the December ice storm that hit Ontario, I got up on a day I was planning to travel to a birthday party for my niece.  Airlines, trains, TTC and even CAA were filing news posts, twitter and updates to their own websites.  Greyhound 'cannot foresee delays by weather'.

While the TTC updates by the second, Greyhound has little to say.

So what do we do?  Take the train - which I would love to but at twice the price and a schedule that returns me to Toronto after 11 p.m. on a Sunday night (from Kitchener) this is not an option. So we stick with the reliable and annoying Greyhound until another low cost option presents itself.  In the meantime I'll continue to rile Greyhound on Twitter if only to amuse myself and feel some sort of satisfaction that I said something.  And since we all seem to be voting about something this year, why not talk about intercity transport options.  We're a big country but in places we're not. Like southern Ontario, where a few hours between cities should allow options for travel that are reliable, affordable and decent.

I mean, have you ever tried to pee on one of those things?

it’s 2014; why is my mascara still running?

In the week between Christmas and New Year’s someone always posts a ‘what-we-predicted-for-the-future’ article.  It’s inevitable.  And usually the ideas presented for the present day, then the future, at that time are a strange mix of absolutely spot on and so horribly off base.

Whenever I consider the ‘future’, the images conjured are from 1982’s Blade Runner, which, if IMDB is correct was set in 2019, 5 years from now.  Floating dirigible restaurants that pull up to my moveable apartment wall, I don’t think so, but roving food trucks, well maybe, if Toronto Council will get over themselves!

There’s no Rosie the robot to clean our homes but robot vacuums, yes, which if you’re paying attention on youtube, are the favourite mobility device of the domestic cat.

Personal, portable computers, sure, and in several formats, but what are we doing with them?  Communicating yes.  Finding ways to entertain ourselves, sure.  But primarily because we’re all trapped in some sort of gridlock travelling back and forth between work and home because flying cars, streamlined transit and transporters never did materialize. 

And those devices; of which access to them is still determined by economics, meaning that educating children across economic status’ still isn’t a level playing field.

Food preparation.  If you want something decent, you still cook it.  And at my house on a gas stove that’s older than my parents.  Collecting said food, still done the old fashioned way, by going to the store and dragging it home because consumer friendly online shopping of the basics still isn’t with us in a real way. 

Online shopping – absolutely.  But delivery and returns still done via ‘snail’ mail, which is, in Canada at least, as we speak, being serviced out of existence.  And every password you use must be unique to the point of inertia.  My personal credit card password requires so many specific elements I cannot usually remember it for more than a day, and I don’t dare save it to my computer memory because the banking system isn’t hack proof.

In a lot of ways the human factor dictates how quickly we move away from known methods.  The truth is the tried and true often prevails even when it may not be the most ‘best’ way to go about something.  Landlines are still in use because when the power grid fails, and the cell networks go too, the old land line still works.  I see my friends less, but talk to them more because of social media, in fact I talk to people I don’t really know, if I’m honest because somehow the social of social media makes it possible for us to congregate.  And yet we have the highest level of single person households ever.  The future, the now, is bright, but it moves at the pace we can stand it. 

It’s all fascinating.  Some of it is digital.  But the real question is, since it’s 2014, why can’t they invent a decent mascara that does not run?

or in that direction

Not that I fancy Galen Weston actually reads my blog.  But just a few days after my last post, Loblaws company announces their new format for small urban stores, 'The Box by No Frills'.  Essentially a small, 10,000 sq. ft. version of No Frills - your average No Frills is 25,000 sq. ft.  The tests run in Calgary to see how the market responds.  To be a tad elitist, what plays in Calgary may not translate here, but I'm just one voice.