Showing posts with label cbc news. Show all posts
Showing posts with label cbc news. Show all posts

Tuesday, 8 September 2015

hardly surprising - not really a post

Shocking to almost no consumer, it turns out consumers don't really want to sell marketers their info. Well, more correctly, consumers don't feel the love.

In a less scientific study, being my wallet. I put all the points/loyalty cards I have on one side and moved over the ones I've used recently to the other. And really I've only moved about 3. One of which didn't get me any deals, points to redeem or preferred whatevers.  

Saturday, 3 January 2015

and the winners are... - not really a post

CBC announces the top marketing blunders of 2014, and in the video part (sadly not the printed version), Target Canada is called out for failing, apologizing for its failure but not actually doing anything to fix the failure (at about 1:42).  Plus some other doozies.

And we'll start the year out with a few more.