Shocking to almost no consumer, it turns out consumers don't really want to sell marketers their info. Well, more correctly, consumers don't feel the love.
In a less scientific study, being my wallet. I put all the points/loyalty cards I have on one side and moved over the ones I've used recently to the other. And really I've only moved about 3. One of which didn't get me any deals, points to redeem or preferred whatevers.
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