or in that direction

Not that I fancy Galen Weston actually reads my blog.  But just a few days after my last post, Loblaws company announces their new format for small urban stores, 'The Box by No Frills'.  Essentially a small, 10,000 sq. ft. version of No Frills - your average No Frills is 25,000 sq. ft.  The tests run in Calgary to see how the market responds.  To be a tad elitist, what plays in Calgary may not translate here, but I'm just one voice.