Yes, I know I've been out of touch for awhile. I'll explain at some point, but let's just say I've been playing curve ball with life for a bit and channeling my creativity into another favoured activity - sewing clothes.
BUT, I read this the other day and I say HOOEY.
First off Canadians have not been slow to adopt online grocery shopping, Canadians had almost no options when it came to online grocery shopping.
Second off, other than Grocery Gateway, which I tried to use once, but because, as we all know, I'm so well trained by Loblaws, I wasn't as familiar with whoever Grocery Gateway was at the time, I didn't find products I knew and just gave up, when online grocery shopping finally started to hit, you had to pick up your groceries. In my area the only Loblaws store participating in the pilot isn't really accessible by TTC - so clearly transit users weren't a target market. The other player is Walmart. No thanks.
As a non car owner, I'd really enjoy the option to have delivery. Truthfully I'd probably do a large shop every month or so and fill in the rest. The idea suggested here, in this seemingly Walmart sponsored editorial, that people don't want to wait for delivery, I challenge too. I've used grocery delivery before (I had to go to the store to shop and then wait), and because it was cheaper than taking a cab home (!), I didn't find it that cumbersome.
Here's an idea marketers. Consider the suburbs a completely different market. I think you'll see dense urban centres consume in a much different way.
Yes, I should probably work for Loblaws, but I don't want to commute the suburbs.
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