If you're a Loblaw’s fan you've probably been participating in the new points
program aimed at getting Loblaw’s and affiliates a massive amount of
information about how you shop and eat. And
if you marry that with a PC MasterCard about how you do just about everything
consumable.
However that's not quite how they positioned it. Something about targeted offers, bonus points and meal and recipe suggestions all FOR YOU. The pay off though, points for free food make it worthwhile. Let's face it everything you do is being tracked anyway so why not get a perk or two.
I'm loyal to Loblaw’s for a lot of reasons - which we've discussed here before. Among which is proximity to my home and a wide selection of mostly ready to eat things that I can eat without feeling like everything I ingest is takeout. PC Blue has been a godsend in that at least one thing isn't totally horrible. (Read that fine print. That list is an 'or' list as in whole grain or low fat or low salt)
I know expecting a computer model to interpret complex human decision making processes is, in a word, inane. But I think your algorithm just told me I'm fat.
However that's not quite how they positioned it. Something about targeted offers, bonus points and meal and recipe suggestions all FOR YOU. The pay off though, points for free food make it worthwhile. Let's face it everything you do is being tracked anyway so why not get a perk or two.
I'm loyal to Loblaw’s for a lot of reasons - which we've discussed here before. Among which is proximity to my home and a wide selection of mostly ready to eat things that I can eat without feeling like everything I ingest is takeout. PC Blue has been a godsend in that at least one thing isn't totally horrible. (Read that fine print. That list is an 'or' list as in whole grain or low fat or low salt)
I know expecting a computer model to interpret complex human decision making processes is, in a word, inane. But I think your algorithm just told me I'm fat.
For the longest time I got recipes(!) - first poor assumption - for things I don't eat or do eat but never at home. I like barbecued chicken but I don't own a barbecue and for some reason someone always leaves me a bottle of barbecue sauce which since I rarely use eventually gets tossed.
I got that recipe 4 times.
The soup recipe came in a heat wave in July. I think I can safely say no one wanted soup.
The single steak I bought over the summer when a friend and I rented a cottage and I paid for groceries has resulted in many offers for beef and pork despite having never again purchasing any other red meat. So the chicken bacon salad suggestion ain't gonna do it either.
Finally, one day, perhaps after I bought all the ingredients for Turkey Bean chili did I get a
winner.
So what can I surmise? Well at a first blush. Loblaw’s your system needs some tuning. And some work. Why can't I easily opt out of offers every week so the system can more quickly 'learn' my habits? That is when I can even get to the site which 75% of the time is off line minutes after you send your weekly e-blast.
And finally why does someone with no cat keep getting offers for cat food?
So what can I surmise? Well at a first blush. Loblaw’s your system needs some tuning. And some work. Why can't I easily opt out of offers every week so the system can more quickly 'learn' my habits? That is when I can even get to the site which 75% of the time is off line minutes after you send your weekly e-blast.
And finally why does someone with no cat keep getting offers for cat food?
After how long (I can't remember when this all started), I got my very first week of PC Points offers where everything on the list is something I buy routinely and in some cases, even needed.
ReplyDeleteNow if we can just get their site to work when they send out their e-mail notices!