I’m on the verge of breaking up with another
retailer. Things were going swimmingly and then, slowly, they weren’t.
That intrinsic ‘something’ just wasn’t anymore. The days of retail
satiety were over. It’s hard to describe exactly but it was no longer
doing it for me. And now I’m humming a pop song wondering if ‘do you
want to break up?’
Let me back up and perhaps explain. It is a tendency of mine, in mixed spaces, to dig right into a discussion without any sort of introduction.
I am one of those people of expects a certain amount of service in my consumer experience. I want you, the retailer, to take the time to appreciate my patronage. And when I feel I’m being shortchanged I am bothered. I am loyal. I do actually say something well of places I’ve had positive experiences, but I do also kiss and tell when it’s bad. I’ve done my time, standing 8 ½ hours – exactly – in heels no less, dishing out my so called advice, bagging your goods and taking your cash. And I did it for years; and for a pittance. I have walked your walk. That makes me both an ideal and idealistic consumer.
A member of Generation X I already feel underserved by the world at large, so when I spend my hard earned dollars, I want there to be an exchange of goods. I am insulted by poorly planned loyalty programs, oddly construed interpretations of consumer analytics and policies that do not allow for a little common sense from time to time. I am aware of many of the issues that plague you as an industry but, as a consumer, that’s not my problem.
I appreciate the simplest of things, coupons for items I do indeed buy, special offers for loyal customers, and packed bags. I prefer a limited set of options but I’d like them all convenient to me. See what I mean about ideal and idealist at the same time. My pet peeves will become apparent quickly.
And yes, like most, I’m in a bit of a Mexican standoff with Rogers. Why do you ask?!
Let me back up and perhaps explain. It is a tendency of mine, in mixed spaces, to dig right into a discussion without any sort of introduction.
I am one of those people of expects a certain amount of service in my consumer experience. I want you, the retailer, to take the time to appreciate my patronage. And when I feel I’m being shortchanged I am bothered. I am loyal. I do actually say something well of places I’ve had positive experiences, but I do also kiss and tell when it’s bad. I’ve done my time, standing 8 ½ hours – exactly – in heels no less, dishing out my so called advice, bagging your goods and taking your cash. And I did it for years; and for a pittance. I have walked your walk. That makes me both an ideal and idealistic consumer.
A member of Generation X I already feel underserved by the world at large, so when I spend my hard earned dollars, I want there to be an exchange of goods. I am insulted by poorly planned loyalty programs, oddly construed interpretations of consumer analytics and policies that do not allow for a little common sense from time to time. I am aware of many of the issues that plague you as an industry but, as a consumer, that’s not my problem.
I appreciate the simplest of things, coupons for items I do indeed buy, special offers for loyal customers, and packed bags. I prefer a limited set of options but I’d like them all convenient to me. See what I mean about ideal and idealist at the same time. My pet peeves will become apparent quickly.
And yes, like most, I’m in a bit of a Mexican standoff with Rogers. Why do you ask?!
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